Ellen Oerlemans Public Affairs

I provide guidance and support to organizations aiming to create a meaningful impact in the public domain.
My motivation stems from a firm belief that clear, honest, and transparent advocacy plays a crucial role in achieving solutions that contribute to a more sustainable and healthier world.
My approach is factbased, positive and creative.

Europe is confronted with significant and intricate social challenges that demand innovations, technological breakthroughs, and shifts in our behavior.
Policymakers are confronted with difficult decisions that carry substantial implications for the future. Ministries are actively engaged in addressing complex, often controversial, strategic issues. Furthermore, the success of implementing solutions and changes is influenced by public opinion and social support.

Significant progress can be achieved by embracing new ideas, innovations, and technologies, and when we rely on facts, are willing to listen to each other, and collaborate.

My motivation stems from a firm belief that clear, honest, and transparent advocacy plays a crucial role in achieving solutions that contribute to a more sustainable and healthier world.

I find it challenging to inspire and convince politicians and policymakers to take action.

Ellen Oerlemans Public Affairs provides guidance and support to private and/or public organizations with the goal of making a positive impact on the public domain.

Vision on Public Affairs and my services

The external perspective

At the heart of public affairs lies an outward focus. As an organization, ask yourself what are ongoing societal dynamics and pertinent political developments.
Grasp the significance of these external factors for the organization's success.
Proceed to determine how specific issues can be influenced, how public opinion can be addressed, and how obstacles in legislation and regulations can be resolved.

Advice on establishing the Public Affairs Building Blocks

External Positioning & Profiling: What do I stand for, what is my (unique) ideas or solutions, what role do I aim to play and what responsibilities I am willing to undertake?
Stakeholder Analysis & Engagement: Who are my stakeholders, do I know them and do they know me? What do they think of my idea/solution? Who are influential figures? What is the best strategy to connect with them and how can I convince them? Explore opportunities for collaboration to maximize impact.
Tactics and Execution: Crafting a successful Public Affairs campaign demands a unique and creative approach to generate impact. Components are: Do I engage in personal lobbying or form coalitions. Which key individuals do I approach and when? How do I ensure greater awareness and a better reputation? What are my key messages?

Partnering with Ellen Oerlemans Public Affairs

I provide support throughout the entire Public Affairs process and can offer specialized advice on specific components, such as crafting a stakeholder engagement plan or refining external positioning.
From developing creative and pragmatic strategies to the actual implementation.
Together with the client, we determine which way of representing interests suits the style and culture of an organization.
My approach is no-nonsense! The Hague and Brussels are special worlds. My belief is that the best results are achieved when you are honest and sincere. I support in creating a substantively strong and convincing story.
I find great joy in sharing my knowledge and experience. Please feel free to reach out for lectures or workshops.

Ellen the Public Affairs professional

With over 10 years of experience as a Public Affairs professional, I've navigated both the business world (DSM-Firmenich) and the public sector at Delft University of Technology.
My dedication lies in addressing issues that contribute to solving social problems. I am particularly passionate about topics such as climate and energy, the transformation of our food system, and health (care).
I am a great supporter of public/private partnerships, finding inspiration in unexpected coalitions that not only surprise but also generate increased support and impact.

Meet Ellen: The Individual

I am a connector—listening, questioning, and challenging.
I am solution & results-oriented, with a positive mindset.
I am focused on the content
I am creative and innovative
My values: respect and honesty
What-you-see-is-what-you-get