Vision on Public Affairs and my services

• At the heart of public affairs lies an outward focus. Be curious about what is going on in society, know the relevant political shifts, understand the perspectives and opinions of stakeholders and be interested in public opinion. 
• The challenge is to understand how important these developments are for your organization's success.
• Subsequently, determine whether and how these themes can be influenced, how to respond to public opinion, or how to resolve obstacles in legislation and regulations.
  
  Let me clarify my vision and way of working through a number of statements about Public Affairs

Advocacy can and must be open, honest and transparent

• It is the responsibility of policymakers and politicians to examine and balance all interests, pros and cons, as well as facts and figures. 
• Each individual can and may represent their interests factually and clearly.
• Those who are not big and powerful have to be creative and daring to be heard, a wonderful challenge!

Public Affairs isn't just about discussions over coffee

• PA work starts with a good reputation and trust.
• Establishing influence begins with stakeholders being aware of who you are and what you stand for!
• In the lobbying process, remember that 'life is give and take'; always seek a win/win situation.
• Regardless of the complexity or frustration in a process, stay positive and strive towards a solution.
• Networking is hard work! 

Public Affairs means showing your true colours 

• A successful Public Affairs process starts with a clear, well-substantiated vision or opinion.
• Bright colors and no shades of gray; nuances, ifs and buts do not work.
• Meetings and publications are often exciting, not everyone will agree with you. Good preparation is a must!

Public Affairs is knowing both friends and enemies

• Strategic stakeholder management is the core of every public affairs strategy.
• Who is important, who is influential, what do my stakeholders say and think.
• Take a comprehensive approach, considering colleagues in the value chain, NGOs, associations, industry groups, and politicians.
• Evaluate the need to involve more supporters or to convince opponents.
• The challenge: how am I seen and heard!!

The influence of collaboration and coalitions

• Lobbying often achieves greater impact if you collaborate with your stakeholders.
• The challenge lies in maintaining a sharp and distinctive positioning.
• Coalitions have the potential to amplify or improve public support.
• Consider collaboration with or support from opinion leaders or emerging influencers.
• Collective efforts foster creativity, leading to unexpected and innovative solutions.

Public Affairs is an opportunity for scientists

• Scientists conduct groundbreaking, future-oriented research. They work with passion on major breakthroughs, new connections and applications.
• An unprecedented amount of knowledge and expertise has been collected, particularly wuthin consortia such as the Dutch 'Groeifondsen’ (Growth Funds).
• While scientists value social impact, they often discuss these matters within their scientific circles, among like-minded individuals. 
• The public domain can learn a lot from scientists. They are independent, can explain comples problems and assess the value of solutions. 
• Scientists and knowledge institutions ensure your story is heard and understood by non-experts!

Importance of external profiling for startups and innovations

• As an innovator you naturally find your product or solution unique and exceptional. However, does the outside world alo know this?
• Startups are busy with investors, process and product optimization, leaving little time to focus on social support. 
• Public opinion is crucial, especially when it comes to innovation!
• Too often, innovations do not find their way to the market due to restrictive laws & regulations.
• External profiling and lobbying are a success factor for innovations!