{"id":96,"date":"2024-02-28T11:14:24","date_gmt":"2024-02-28T11:14:24","guid":{"rendered":"http:\/\/ellenoerlemans.com\/?page_id=96"},"modified":"2024-03-09T12:53:57","modified_gmt":"2024-03-09T12:53:57","slug":"96-2","status":"publish","type":"page","link":"https:\/\/ellenoerlemans.com\/en\/96-2\/","title":{"rendered":"Services"},"content":{"rendered":"

The services offered by Ellen Oerlemans Public Affairs<\/strong><\/h3>\n\n\n\n
    \n
  1. Define and implement Public Affairs strategy<\/li>\n\n\n\n
  2. External Positioning & Thought Leadership<\/li>\n\n\n\n
  3. Stakeholder mapping & engagement<\/li>\n\n\n\n
  4. Determining tactics, planning and execution<\/li>\n\n\n\n
  5. Lecture, training or workshop<\/li>\n<\/ol>\n\n\n\n

    1. Define and implement the Public Affairs strategy<\/strong><\/h3>\n\n\n\n

    I advise on creating a Public Affairs strategy, from a proactive approach to issue management and from increasing social support to lobbying policymakers. The major challenge of a Public Affairs strategy is finding a suitable tactic to influence the outside world. I start by bringing together 1. the priorities and issues of an organization, 2. the external barriers and opportunities and 3. the social and political trends. Based on this, I make a proposal for a promising strategy and appropriate approach.<\/p>\n\n\n\n

    The 2 crucial building blocks of a Public Affairs strategy are (external) positioning and stakeholder analysis. These services are further elaborated below because I offer them separately if desired.<\/p>\n\n\n\n

    I work for the business community and for the public sector such as knowledge institutions. I am particularly motivated to engage in public\/private partnerships, such as a \u2018 Groeifonds\u2019 (Growth Fund) or one of the innovative campuses in the Netherlands. <\/p>\n\n\n\n

    2. External Positioning & Thought Leadership <\/strong><\/h3>\n\n\n\n

    An effective Public Affairs campaign starts with a clear external position, ensuring that everyone knows and understands what you stand for. I provide support in crafting this position, rooted in facts, devoid of jargon, current, and inspirational. <\/p>\n\n\n\n

    If you are a scientist or a knowledge institution, you have the right to speak out. New scientific insights can support policy makers in making important policy decisions. Increase your societal impact as a Thought Leader, sharing your knowledge, innovative perspectives and ideas. I find it a challenge to 'translate' scientific knowledge into easily understandable and inspiring texts or presentations. Moreover, it is important to articulate what is needed to realize a change or implement an innovation. <\/p>\n\n\n\n

    3. Stakeholder Mapping & Engagement<\/strong><\/h3>\n\n\n\n

    In Public Affairs, the essence lies in networking. I provide support and guidance in:<\/p>\n\n\n\n

      \n
    1. Mapping stakeholder: Identifying influential individuals, distinguishing supporters and opponents, recognizing decision-makers and key influencers, identifying familiar faces and new contacts.<\/li>\n\n\n\n
    2. Strategic Engagement Proposal: Formulating a strategic proposal on how to engage and concince these stakeholders. This may include initiating a coalition to achieve impact together. Or organizing a workshop with policymakers from the Ministry of Economic Affairs and Climate.<\/li>\n<\/ol>\n\n\n\n

      One of the working methods is a practical workshop with people who represent the organization outside. This allows us to visualize the existing network. An effective Public Affairs campaign often requires patience, it is important to keep a good overview of who meets whom, what was discussed, what was the reaction, are they convinced? In other words: stakeholder engagement. <\/p>\n\n\n\n

      4. Tactics, Planning, and Execution<\/strong><\/p>\n\n\n\n

      Of course, part of my service package is support and advice in actual advocacy! Public Affairs can be compared to a game of chess, strategy is crucial, along with anticipation and forward-thinking ahead. Consider the following parts (in the 'we' form, because I already feel engaged):<\/p>\n\n\n\n

        \n
      • Is our suject topical? How can we ensure our subject is talked about, and our opinion is noticed? Or, how do we make it relevant, identifying hooks to leverage?<\/li>\n\n\n\n
      • What are relevant political developments? Which political party or parliament member holds a significant voice or stance, and how can we respond effectively? <\/li>\n\n\n\n
      • Which stakeholders are we going to invite for a visit? How do we ensure that, for example, a member of the House of Representatives accepts an invitation?<\/li>\n\n\n\n
      • Practical matters must also be in order, such as key messages and a policy letter. <\/li>\n\n\n\n
      • Explore opportunities to increase our impact, such as organizing an event where stakeholders engage in dialogue.<\/li>\n\n\n\n
      • Designing a (social) media campaign when it is important to broaden support or influence public opinion.<\/li>\n<\/ul>\n\n\n\n

        5. Lecture, Training, or Workshop<\/strong><\/p>\n\n\n\n

        I find it truly inspiring to share my knowledge and experiences. A workshop or lecture can help convince an organization of the importance and added value of Public Affairs (shifting focus outward) or serve as a catalyst for increased attention to Public Affairs. My speaking and working style is energetic and motivational.
        Potential topics include:<\/p>\n\n\n\n

          \n
        • Value of Public Affairs for scientists<\/li>\n\n\n\n
        • The added value of Public Affairs<\/li>\n\n\n\n
        • Looking outside with courage \u2013 how to do it?!<\/li>\n\n\n\n
        • The customer is king \u2013 applies to external stakeholders too!<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"

          De diensten van Ellen Oerlemans Public Affairs 1. Defini\u00ebren en uitvoeren van de Public Affairs strategie Ik adviseer bij het maken van een Public Affairs strategie, van een proactieve aanpak […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-96","page","type-page","status-publish","hentry"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/ellenoerlemans.com\/en\/wp-json\/wp\/v2\/pages\/96","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ellenoerlemans.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ellenoerlemans.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ellenoerlemans.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ellenoerlemans.com\/en\/wp-json\/wp\/v2\/comments?post=96"}],"version-history":[{"count":12,"href":"https:\/\/ellenoerlemans.com\/en\/wp-json\/wp\/v2\/pages\/96\/revisions"}],"predecessor-version":[{"id":249,"href":"https:\/\/ellenoerlemans.com\/en\/wp-json\/wp\/v2\/pages\/96\/revisions\/249"}],"wp:attachment":[{"href":"https:\/\/ellenoerlemans.com\/en\/wp-json\/wp\/v2\/media?parent=96"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}